Successful Business Plan Composition: Part IV - Market Stratification
Live Webcast Replay

Successful Business Plan Composition: Part IV - Market Stratification is a Marketing Plan Necessary Condition

Total Credits: 2 including 2 Taxes - Technical

Average Rating:
  3.7   (0 comments)
ACPEN Industry Institute |  ACPEN Tax Institute |  IRS Approved |  Tax
David Randall Jenkins, Ph.D.
Course Levels:
2 Hours
Access for 30 day(s) after program date.

Please Note: Programs with a ☾ insignia begin after 5pm or air on the weekend.


The most important element of a well composed business plan is its financial forecasts. And, the most important aspect of a well composed business plan’s financial forecasts is the defense of the forecasts underlying assumptions. Accordingly, a well composed business plan’s Market Analytics section defends forecasted revenue assumptions. This webcast explains.


Lesson 1.


Lesson 2.

Elements of a Business Plan’s Market Analytics Section

Lesson 3.

Market Stratification

Lesson 4

Developing the Marketing Plan

Lesson 5.

Relating the Market Analytics Information to other Business Plan Sections

Lesson 6



**Please Note:  If you need credit reported to the IRS for this IRS approved program, please download the IRS CE request form on the Course Materials Tab and submit to

Basic Course Information

Learning Objectives

*Recognize how to correctly stratify a venture’s target markets  

*Recognize how to correctly define segmented market demographics  

*Recognize how to research and test segmented market demographics  

*Recognize how to correctly develop a marketing plan based on the venture’s segmented market demographics  

*Recognize how to correctly extend a business plan’s market analytics’ conclusions to other business plan sections

Major Subjects

*Market Targeting, Need, Growth, and Trends  

*Market Research Testing, Competitive Analysis, Barriers to Entry, and Regulation  

*Market Research Sources  

*Extending Market Analytics Information to other Business Plan Sections 

Course Materials


David Randall Jenkins, Ph.D. Related seminars and products: 21

David Randall Jenkins, Ph.D., received his doctorate in accounting and a master’s in accounting with an emphasis in tax from the University of Arizona. He has taught financial, managerial, and tax accounting courses at both the graduate and undergraduate levels. Dr. Jenkins is an AACSB academically qualified business school and tax professor owing to his peer reviewed journal article publications. His company, Algorithm LLC (, is an IRS Approved Continuing Education Provider.  Dr. Jenkins may be contacted at


Thu, Oct 18, 2018 - 10:00a to 12:00p EDT
Mon, Nov 05, 2018 - 12:00p to 02:00p EST
Mon, Nov 19, 2018 - 02:00p to 04:00p EST
Sat, Dec 01, 2018 - 04:00p to 06:00p EST
Wed, Dec 19, 2018 - 09:00a to 11:00a EST

Additional Info

Basic Course Information


This webcast is an intermediate continuing education webcast.  

It is assumed the webcast participant has achieved basic business plan writing skills and understanding

Advanced Preparation


Designed For



*Enrolled Agents

*Enrolled Retirement Plan Agents

*Self-directed Retirement Plan Fiduciaries, Custodians, and Administrators  

*Self-directed Retirement Plan Account Holders

*Tax Return Preparers

*Financial Planners

*Business Consultants   

Original Recording Date


Yellow Book


Course Developer

David Randall Jenkins

Date Added to Catalog


Additional Information

Complaint Resolution Policy

Please contact Anne Taylor for any complaints.

Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Instructional Delivery Method

Group Internet Based

Course Registration Requirements

Online Registration

Refund/Cancellation Policy

Please contact the ACPEN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer. 



Overall:     3.7

Total Reviews: 3

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